Why Follow-Up Emails Are Crucial for Cold Outreach Success

Most prospects don’t respond to the first cold email, but that doesn’t mean they aren’t interested. Well-timed and strategically written follow-ups can significantly boost engagement and conversions. This blog post explores the psychology behind follow-ups, the ideal frequency and timing, and how Upturnly creates multi-step sequences that nurture prospects through the sales funnel. We’ll share actionable tips and real-life case studies demonstrating how persistence and strategic follow-ups lead to higher appointment booking rates.