Cold Email vs. LinkedIn Outreach: Which One Works Best?

When it comes to B2B lead generation, both cold email and LinkedIn outreach have their unique advantages. Cold email offers scalability and direct inbox placement, while LinkedIn outreach enables a more relationship-driven approach. In this detailed comparison, we analyze the strengths and weaknesses of both methods, including response rates, audience engagement, and overall effectiveness. We also provide insights on how Upturnly combines these two strategies for a well-rounded, high-converting outreach campaign that delivers optimal results.